Many think that communicating science is a necessary and rewarding activity, but finding compelling, relevant and timely points of linkage between challenging scientific concepts and the experiences and interests of the general public can be difficult. Despite those challenges, since science continues to influence more and more aspects of daily life and knowledge, there is a parallel need for communication about science in our society. Here I discuss the “middle-ground hypothesis” using popular culture for science communication and applying the “FUNnel model” where popular culture is used as a lead in and wrap up when discussing science. The scientific knowledge we find in our hands does not belong to us—we just had it first. We can honor that knowledge best by sharing it as widely as possible using the most creative means at our disposal.
Significance Statement Using popular culture in science communication can allow sharing knowledge to the largest audience.